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  • Writer's pictureLucas Scott

Video Production Budget | How Much Should I Spend On Content Creation & Video Production?

As a small business owner, you know that a successful marketing strategy is essential to growing your business. But with so many options to choose from, it can be overwhelming to decide where to invest your marketing budget. One area that is often overlooked is content creation and video production. But the truth is, these are some of the most powerful tools you have at your disposal to reach and engage your target audience.

So, how much of your marketing budget should you be allocating to content creation and video production? The answer is, it depends. Every business is different, and your budget should reflect your specific goals and target audience. However, as a general rule of thumb, it's recommended to allocate between 30-40% of your total marketing budget to content creation and distribution.


Why so much? Well, for starters, high-quality content is essential for building trust and credibility with your audience. It's also a great way to establish yourself as an authority in your industry. By creating valuable, informative content, you're positioning yourself as a go-to source for information and solutions. And when it comes to video production, it's a no-brainer. Video is one of the most engaging and effective forms of content out there. In fact, according to a study by Hubspot, video is projected to make up 82% of all internet traffic by 2022.

But it's not just about allocating a percentage of your budget to content creation and video production. It's also about making sure you're creating the right kind of content that resonates with your target audience. This is where market and keyword research comes in. By understanding what your audience is looking for, you can create content that addresses their pain points and addresses their needs. This will not only help you reach the right people, but it will also increase the chances of them engaging with your content and taking the next step in the sales funnel.



When it comes to video production, it's also essential to have a clear concept and script. Your video should have a clear message and call to action. It should be visually appealing and engaging, and it should be optimized for the platforms on which it will be shared. And don't forget about the distribution of your video. Having a strategy for getting your video in front of the right audience is just as important as the production itself.

So, now that you know the importance of allocating a significant portion of your budget to content creation and video production, it's time to start preparing your marketing budget. Here's what you need to do:

  1. Set your goals: What do you want to achieve with your content and video production? Are you looking to increase brand awareness, generate leads, or drive sales?

  2. Understand your audience: Who are you trying to reach? What are their pain points and needs?

  3. Research your competition: What kind of content and videos are your competitors creating? How can you stand out?

  4. Allocate your budget: Set aside 30-40% of your total marketing budget for content creation and video production.

  5. Create a plan: Develop a plan for creating and distributing your content and videos. Make sure you have a clear concept, script, and distribution strategy.

By following these steps, you'll be well on your way to creating a marketing budget that will help you reach and engage your target audience, build trust and credibility, and ultimately grow your business. And remember, creating content and videos should be fun and outgoing! Be creative and make it stand out.


In conclusion, Content creation and video production are powerful tools that can help you grow. You'll be able to create valuable, engaging content that resonates with your audience and establishes you as an authority in your industry.


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