What is Local Marketing and Why is it Important?
The local marketing industry has been growing at a rapid rate in recent years. It is important because it helps businesses to get more customers and convert them into paying customers.
Local marketing is an approach to digital marketing that focuses on a particular geographic location. It includes search engine optimization, social media marketing, and advertising on social media platforms like Facebook, Instagram and YouTube. Local marketers are experts in the local market and know how to use those digital channels to generate quality leads for their clients.
Local content marketers, like Skylar Scott Studios, can help businesses by making sure that they rank well on Google for the keywords that matter for their business, like "Huntsville plumbers" or "best restaurants." They also help businesses to build their online presence by creating content for them and distributing it on social media platforms.
Finding Your Competitors through Competitive Research & Google SERP.
Competitive analysis is the process of understanding a company's competitors. It helps to know what they are doing and how they are doing it. This is a key aspect in the analysis process because it creates clarity around the potential keywords that are being used to seek and identify the products and services being offered as solutions. It allows you to see where you can improve your business and what you need to do in order to take your business to the next level.
HOT TIP: Make sure you document as you go. Create an excel or google sheet and keep track of the top 1-5 business names, website URLS and whatever other data you want to be able to reference.
There are many ways of finding competitors on Google, but not all of them will be accurate or relevant. Here is a list of the most popular methods:
1) Search for your products or services on Google - Try to use search terms (keywords) that are simple, direct and make sense for someone seeking to solve the problem that you solve. The google results will show you which companies are effectively using those keywords in their SEO.
2) Find their social media profiles - once you identify your competitors based on your google inquiry, check out the social media profiles. These will generally be linked in their website header or footer areas with icons based on the associated platform.
3) After you identify the companies who are offering similar solutions as yours its a smart idea to “scrape” their website URLs to quickly gather their keyword data. There are several software solutions to help you save time, just a few examples are: SpyFu, Moz, SEMRush.
Conclusion: The Importance of Locating Your Competition and Understanding the Value of Competitive Analysis
In today's digital world, it is more important than ever to understand your competition. Competitive analysis will save your company time and money by allowing you to access data thats already been tested and proven effective. You will also be able to validate your suspicions that a particular company in the area really is competing with you or if they’re missing the mark all together.
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